Saturday, July 05, 2008

They don’t believe in differentiation, yet plan to cut their own path to the top...


IIPM is A World of Career

To be an Ogilvy and Mather (O&M) in the highly competitive advertising industry is undoubtedly a matter of great pride. What’s even more elevating is to be an offshoot of O&M – one of the top 5 agencies of the country. O&M has already given advertising world a David and July 17, 2007 marked the re-launch of its second agency – Meridian. With the recent merger of David with Bates Enterprise (the merged body is called Bates David Enterprise) one is slightly sceptical of success of the entity which remains. However, the relaunching activity seems to be first step towards strengthening Meridian. Says Piyush Pandey, Executive Chairman & National Creative Director, O&M (India and South Asia), “The purpose for this re-launch is to give a thrust to the business and also to ensure that we carry forward the values that we stand for.”

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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