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Colour my world

Whenever you think of a colour, do you feel something?
Or whenever you feel something, do you think of a colour?
Confused? Let’s put it this way... When you think of ‘purity’, which colour do you think of? Probably white.
When you think of ‘passion’, which colour do you think of? Probably red.
When you think of ‘peace’, which colour do you think of? Probably white.
When you think of ‘cool’, which colour do you think of? Probably blue.
When you think of ‘freshness’, which colour do you think of? Probably green.
Not just feelings, our association with colours has extended to products too.Try this...
If it has to be a detergent, which colour should it be? Blue!
If it has to be a lemon soap, which colour should it be? Green!
If it has to be a beauty soap, which colour should it be? White or Pink!
If it has to be an environment-friendly product, which colour should it be? Green!
It doesn’t stop here. Think of this...

COKE is RED
LIRIL is GREEN
NIVEA is BLUE
MAGGI is YELLOW

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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