BRAND : Bournvita
AGENCY : O&M
BASELINE : NA
DESCRIPTION: A
few kids come together in the middle of the night and head for the stadium. They switch on the floodlights and put them in rotating mode. Then, the kids go home, wake up their mothers and tell that it’s morning: so that they can have their latest Bournvita 5-Star Magic drink. The mothers go to their respective balconies to check, realise they have been fooled and end up laughing. In the end, the V.O. says, “Ab 5-Star taste mein tan or man ki shakti, Bournvita5 Star Magic itna tasty ki karenge kuch bhi.”
4Ps TAKE: Cadbury’s out to woo more young ones to its Bournvita camp - and what better way to do it than by latching on to the popular chocolate taste of 5 Star. Targeting kids and their mothers, the storyboard is interesting and cute, depicting today’s smart kids. And guess why they think out of the box? Yes! Because they drink Bournvita! An easy way to rake in more consumers, eh?
AGENCY : O&M
BASELINE : NA
DESCRIPTION: A
few kids come together in the middle of the night and head for the stadium. They switch on the floodlights and put them in rotating mode. Then, the kids go home, wake up their mothers and tell that it’s morning: so that they can have their latest Bournvita 5-Star Magic drink. The mothers go to their respective balconies to check, realise they have been fooled and end up laughing. In the end, the V.O. says, “Ab 5-Star taste mein tan or man ki shakti, Bournvita5 Star Magic itna tasty ki karenge kuch bhi.”4Ps TAKE: Cadbury’s out to woo more young ones to its Bournvita camp - and what better way to do it than by latching on to the popular chocolate taste of 5 Star. Targeting kids and their mothers, the storyboard is interesting and cute, depicting today’s smart kids. And guess why they think out of the box? Yes! Because they drink Bournvita! An easy way to rake in more consumers, eh?
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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