“It costs just $2,500. It’s cute as a Bug. And it could mean Global Disaster. The most hotly anticipated auto show of 2008 isn’t the one set to begin in Detroit next week. It’s the New Delhi Auto Expo, which... managed to beat Detroit to the punch by a week – and $2,500. That’s the sticker price of the most eagerly awaited new car in decades: the Indian-made ‘people’s car’, dubbed the Nano.”
“The car is good to look at. There is a space in the market between two-wheelers and the 800 (Maruti’s small car). It will be a success if they deliver what they promised. And I see no reason why they can’t.”
Jagdish KhattarFormer Managing Director, Maruti Suzuki
“The Nano represents an important inflection point in the global auto industry and in the evolution and maturation of Indian industry. There is great excitement because Tata Motors has introduced the global auto industry to a whole new consumer segment. I believe the Nano will spawn a new debate about manufacturing methods, use of materials, energy efficiency, & transportation.”
C. K. PrahaladManagement Guru
“The Nano is a stripped-down car with a 624 cc four-stroke engine that can seat four passengers. The car is a feat of engineering - it’s made from plastic parts held together with adhesives - and meets all India’s environment standards. Partly because of the visibility of the project, the Nano has become a lightening rod for criticism on the environmental impact of cars.”
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
No comments:
Post a Comment