“Yes Boss”

IIPM is A World of Career

The huge Boss-man, looking disturbingly similar to an over-fed frog, seated on a massive filmy throne-like chair in a room right out of a seventies Bollywood villains den, stared hard at the young, fresh-faced Account Executive. From time to time, he sighed and nodded his head, left to right, indicating cosmic sorrow. Eventually, wisdom descended from the lotus-lipped. “Yaar kuch jama nahin! Sab Ghatiya!”

With these deadly words, he flung the eight ads (that the agency had prepared in 2 hours flat) towards him and began again. “Look beta, don’t take it personally. I like you and you know that, hai na? We’ve been interacting for the last two months, kitna masaa se kyun? I know you guys can deliver the goods if you put your dil & jaan to it…So go back and do something really creative, jo dekhte hi ghanti bajne lagey!”

The young executive (cultured, educated, soft-spoken, professionally trained in one of Mumbai’s top ad agencies) attempted to say something, but was cut short immediately. “Bachcha, aage bhi kaha, anpadh aadmi hoon main. Yeh tumhara angrezi advertising bhashan kuch samajh nahi aata. Bas achcha nahin laga to achcha nahin laga! If you people can’t give me something really hat ke, tell the others in your group that I’ll call other agencies. Line lagi hai, beta, ek phone ghumaon to…”

The man paused for breath. “My 17 year old bitiya can do better! She’s studying Mass Comm and she only told me that those designs are third class!”

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles

Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON