MOSER BAER...

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MOSER BAER... Moser Baer with its ultra cheap offerings is dictating terms in the home video segment... just an extention, but innovation nevertheless!

A good start is what most of us can manage. But only few can hold it till end to emerge victorious. And Moser Baer is known to be one such winner. With its unrelenting focus on R&D, the company has always lead the market with new product innovations. All one has to do is to look back couple of decades to see how fast Moser Baer has changed the shape and format of the industry – from floppy disks to CDs to DVDs and now Blu-ray and holographic. “The focus on manufacturing and R&D has helped the company adopt and indigenise technology quickly. It is not a mere coincidence that Moser Baer is the lowest cost manufacturer of optical media in the world. These are but a few of the strategies that we will continue to focus to ensure that we are leaders in the space that we are in.” Yogesh Mathur, Group CFO, Moser Baer shares with 4Ps B&M. Be it the photovoltaic initiatives or the home video segment, Moser Baer has always extended its core competencies to set the stage on fire. Its entry into home video segment with dirt cheap prices, indeed, was a smart move that not only shook this highly fragmented industry but also gave original product manufacturers a run for their money. And now it plans to do the same with its photovoltaic business and computer peripherals. No doubt, Moser Baer has not only grown and evolved but has also been able to forecast & adapt to change quickly, even leading the way at times.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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