Das adds, 
“But beyond statistics, it is a fact that women in India have evolved with the passage of time... (the new age Indian woman is) a well balanced individual, who is neither submissive nor feminist. So, magazines become their own personalized space, which in broadcast media, becomes different.”
Siddhartha Roy, Executive Director, Response India, agrees, citing it as a simple case of “anything that sells is put on sale.” And he puts another interesting perspective to it, “Celebrity lifestyle features are very candid. Bipasha, Celina and the likes are possibly read by men as well as women. In addition, even news broadcasting channels are moving from being purely information channels to becoming infotainment channels.” Indeed, while one finds the trend of extensive fashion show coverages, celebrity gossips and controversies, comedy show re-runs, sting operations (some of them even allegedly fraudulent) et al on news channels of the day quite amusing, one can well understand how desperate even the electronic media has become for viewer attention. News may not sell, but sensationalism certainly does.
The rise of affluence in the Indian society and Venus in the workplace is here to stay, and the media is doing the right act by giving them the due importance they deserve. On the marketing front, however, it is most important to understand the basic needs of the readers and provide them high value content, or one is liable to get hopelessly lost in the clutter.
4Ps B&M edit bureau
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
“But beyond statistics, it is a fact that women in India have evolved with the passage of time... (the new age Indian woman is) a well balanced individual, who is neither submissive nor feminist. So, magazines become their own personalized space, which in broadcast media, becomes different.”Siddhartha Roy, Executive Director, Response India, agrees, citing it as a simple case of “anything that sells is put on sale.” And he puts another interesting perspective to it, “Celebrity lifestyle features are very candid. Bipasha, Celina and the likes are possibly read by men as well as women. In addition, even news broadcasting channels are moving from being purely information channels to becoming infotainment channels.” Indeed, while one finds the trend of extensive fashion show coverages, celebrity gossips and controversies, comedy show re-runs, sting operations (some of them even allegedly fraudulent) et al on news channels of the day quite amusing, one can well understand how desperate even the electronic media has become for viewer attention. News may not sell, but sensationalism certainly does.
The rise of affluence in the Indian society and Venus in the workplace is here to stay, and the media is doing the right act by giving them the due importance they deserve. On the marketing front, however, it is most important to understand the basic needs of the readers and provide them high value content, or one is liable to get hopelessly lost in the clutter.
4Ps B&M edit bureau
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
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