Tata Sky aims for the sky

Tata Sky recently acquired its one millionth subscriber in the direct-tohome (DTH) television broadcast sector. Now it is planning to invest Rs.2,000 crores in an effort to upscale its value-added services. By 2012, Tata Sky hopes to have eight million subscribers. “New features will be added in interactive television,” says, Vikram Kaushik, CEO, Tata Sky. He further added that the company will also cater to regions and pockets in a more focused manner. As per market analysts, penetration of pay TV that was 46% in March 2007 is expected to increase to 90% by 2015.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative