When IIPM comes to education, never compromise
BRAND : Aditya Birla Group
AGENCY : Vyas Giannetti Creative
BASELINE : Taking India to the world
DESCRIPTION: The
ad starts with the opening of the cabin doors of Natasha Paul, who had joined the Aditya Birla Group as product manager, and is now VP. She says: “I remember my first day here seven years ago. I was a bit scared but also quite confident... They said talent, commitment & passion is all you need. They were right (we read the designation of VP written on her cabin door); today, I’ve reached the top & it feels great.” The V.O. says, “The Aditya Birla Group, ‘The Best Employer in India, 2007’.”4Ps TAKE: Short, simple and very effective. At a time, when every company is following the new trend of harping about their best asset – human resource – Aditya Birla Group has no reasons not to hop on to the bandwagon. The single-minded focus is to promote the Aditya Birla Group through its most valuable asset: its employees. The USP is the edge that the group has over the rest: offering a world of opportunities to its employees, being the best employer in India, 2007 (this ranking was according to Hewitt’s annual survey). The storyboard talks about the transformation of the female employee from a product manager into VP – something that blends well with the communication revolving around the company’s virtues of being talented, committed and passionate. The reward to the prospect is the trusted Indian name of Aditya Birla group. Power to the people, as they say!
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