PE Dollars: Chasing who, what and why?

When IIPM comes to education, never compromise

Going by what Vivek Hinduja, CEO-Marketing, Gokaldas Exports, said on this much touted PE deal, it is crystal clear that there were no dire reasons for Gokaldas Exports selling off a part of their stake to Blackstone. “This deal is not because of any problems in operations of our company but funds are always welcome,” he told 4Ps B&M.

If figures were to be believed, then post-2000, early and mid-stage Venture Capital investment has been on a downward trend in India. The focus has, of late, shifted to late and growth stage funding, where the risk reward ratio isgood. “After three years of downturn from 2001-2003, the PE market began to recover towards the end of 2004. PE investors began investing in India again and most of the investments were in late stage companies. Since then early stage investments have been dwindling, at best remained stagnant through 2006,” adds Alok Aggarwal, Founder Evalueserve.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Why Study Abroad When IIPM Gives You 3 global Advantages!

Start-ups, early or later stages? Here’s the 4Ps B&M take on where they’re parking their funds...

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The business of business is business and how you make the most out of your business is again a big business. From fashion show ramps to company boardrooms, the mantra is clear. And once you know that, the reasons for haute couture king Tarun Tahiliani choosing ‘Big Sister’ Shilpa Shetty and not others, for showcasing his collection; and for international private equity giant Blackstone betting on Gokaldas Exports and Nagarjuna Construction, and not others, to invest (read, park their funds), are perfectly simple to figure. It’s business, straight and simple.

Both, Shilpa and Gokaldas & Nagarjuna Construction are well established brands in their respective domains and there exists no question of any default from their end. In fact, both will actually give their new backers handsome return on their investments. But the question that begs an answer is another, more pressing one. Do companies like Gokaldas or Nagarjuna construction really need Private Equity (PE) money? Like Gokaldas exports, Nagarjuna Constructions too is an established player in the industry. Further, since both are listed entities, they could have raised money by any other means, including by an FPO, rights issue or an alternative listing. So, why an investment by a PE player, which simultaneously makes them lose some iota of control over their company’s management?

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian - India's Greatest News weekly
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A Numbers’ Game? ...Or A Poor Joke?!

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Let’s say you are asked by a “famed” research agency to rank 1,250 soap brands, rating each on 27 cumbersome parameters... and let’s just assume you’ve not ever used even one of them, or at best maybe just one!!! How logical do you think such a survey could be? Harebrained is how we described it. ACNielsen calls it “India’s Best B-Schools Survey,” supposedly based on inputs from respondents across India – with no guarantee that the respondents were associated with even one b-school – who were used to shortlist the top 30 from 1,250 odd b-schools, after rating them on 27 parameters! How’s that for being preposterous? Like we mentioned, ACNielsen – akin to Lord Nelson – has become a master of tying itself up in knots. They call it a “Perception Survey,” which is purportedly “completely market focused” in an attempt to figure out “how loyal the ‘consumers’ of a b-school are!” So what if these professed ‘consumers’ may not have had even one direct experience with any b-school!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.
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SAMSUNG

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As a distant number two, Samsung still has a lot of work cut out for itself in India...

Be it the 2006 FIFA World Cup or the Lakme Fashion Week, Samsung stung its compatriots by scoring a goal with its freebie offerings. During FY07, Samsung offered triple zero finance offers on its Bordeaux LCD range, discounts on its home theatre system and ran a promotion campaign called ‘Goals and Gifts’ to promote its flat TV range. And while every brand promoted its presence, Samsung went some steps ahead just as Ravinder Zutshi, Deputy MD, Samsung India, asserts, “To enhance brand awareness, we carried out around 100 Samsung Dream Home Road Shows in different parts of the country. The focus is largely on the semi urban markets. This initiative really helped boost our awareness levels.” Plus to make its presence felt amongst trendy Indians, it also sponsored the famed Lakme Fashion Week of 2006. And that’s not all. “Our Wow products coupled with our focus on the Indian market – by way of customizing products and our marketing and distribution strategies, have allowed us to consolidate our position in the market,” said Zutshi. Well, the brand strengthening shots did work and the brand has moved up four places to Rank 26. So, Samsung did sing well!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Relying on Mukesh
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BRAND : HDFC Mid-cap opportunities

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BRAND : HDFC Mid-cap opportunities
AGENCY : Ambience Publicis
BASELINE : NA

DESCRIPTION : A TV newsreader informs that India’s Murli Chetre’s painting has sold for a record 1.2 million dollars. A couple (Murli’s neighbours) is stunned. But when the TV crew comes for the interview, they say that they knew Murli would someday make it big! Cut to flashback, where the same woman was mad at Murli when, as a kid, he sketched on her wall; the man was annoyed when Murli drew on his car. The VO says: “Not everyone can spot potential early... Tap the potential of tomorrow’s big names today.”

4Ps TAKE : HDFC has taken the humorous way to promote a new scheme that believes in tapping future potential. The storyboard is witty, explaining the actual purpose of the scheme and the visual goes well with the theme. The USP? The tagline about investing in HDFC Mid-cap opportunities will help you spot future potential is presented clearly. Haven’t we heard, ‘Opportunity comes knocking on your door just once’? Well, this ad says that HDFC is offering it now...

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
IIPM - Admission Procedure
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The Sunday Indian - India's Greatest News weekly
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