BRAND : HDFC Mid-cap opportunities
AGENCY : Ambience Publicis
BASELINE : NA
DESCRIPTION : A
TV newsreader informs that India’s Murli Chetre’s painting has sold for a record 1.2 million dollars. A couple (Murli’s neighbours) is stunned. But when the TV crew comes for the interview, they say that they knew Murli would someday make it big! Cut to flashback, where the same woman was mad at Murli when, as a kid, he sketched on her wall; the man was annoyed when Murli drew on his car. The VO says: “Not everyone can spot potential early... Tap the potential of tomorrow’s big names today.”
4Ps TAKE : HDFC has taken the humorous way to promote a new scheme that believes in tapping future potential. The storyboard is witty, explaining the actual purpose of the scheme and the visual goes well with the theme. The USP? The tagline about investing in HDFC Mid-cap opportunities will help you spot future potential is presented clearly. Haven’t we heard, ‘Opportunity comes knocking on your door just once’? Well, this ad says that HDFC is offering it now...
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
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AGENCY : Ambience Publicis
BASELINE : NA
DESCRIPTION : A
TV newsreader informs that India’s Murli Chetre’s painting has sold for a record 1.2 million dollars. A couple (Murli’s neighbours) is stunned. But when the TV crew comes for the interview, they say that they knew Murli would someday make it big! Cut to flashback, where the same woman was mad at Murli when, as a kid, he sketched on her wall; the man was annoyed when Murli drew on his car. The VO says: “Not everyone can spot potential early... Tap the potential of tomorrow’s big names today.”4Ps TAKE : HDFC has taken the humorous way to promote a new scheme that believes in tapping future potential. The storyboard is witty, explaining the actual purpose of the scheme and the visual goes well with the theme. The USP? The tagline about investing in HDFC Mid-cap opportunities will help you spot future potential is presented clearly. Haven’t we heard, ‘Opportunity comes knocking on your door just once’? Well, this ad says that HDFC is offering it now...
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
IIPM - Admission Procedure
Why Study Abroad When IIPM Gives You 3 global Advantages!
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
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