Tuesday, April 14, 2009

Pirates of the ‘Online’ Carribbean


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2008 is done with. But have you done away with your fears of a possible cyber attack in the New Year? Clearly, the chances are – if you are an online surfer, you are still a likely target. Steven Philip warner & Arun Kumar Roy warn...

News like the fifth man pleads guilty over Citibank ATM hack scam, browsers fail password protection tests, German card leak delivered by microfilm, electronic votes mysteriously vanish in Ohio election et al have become too common to be surprised about. But just like surprises never end, shocks too don’t. And though it’s a brand new 2009 (and you’d want to enjoy a security threat-less year), there’s no guarantee of a threat-free year from anyone or anywhere! We discuss such threats here; threats that are not your ‘typical’ enterprise security issues but are more dangerous – mainly large-scale Internet threats that could well trickle down to your organisational mainframe. The good news/bad news is that your organisation is more likely to suffer a simple ‘Website hack’; but that doesn’t mean you can gleefully put your security officers to rest! And we are caught helpless many a time, as Kevin Prince, chief architect for Perimeter eSecurity avers, “These aren’t something IT administrators or everyday Joes can do [much of] anything about.” So before you turn out the office lights for the night, check out these lesser-known potential threats that security experts are watching out for in 2009.

1. An Internet “e-bomb”: The attacks of 2008 indeed were focused on applications as the network perimeter was more secure. But before we knew it, our faith was shaken by disclosure of some major vulnerabilities in the Internet’s TCP/IP architecture: the Domain Name Service (DNS) cache-poisoning flaw and a denial-of-service vulnerability in the Transmission Control Protocol (TCP). David Maynor, CTO, Errata Security, opines, “2009 could be the year when the first large-scale and widespread attack occurs on the Internet’s infrastructure.” He thinks that we’ll see the first wide-scale ‘e-bomb’ that will make large portions of the Internet unreachable.

2. Radical extremist hackers: iDefense predicts that 2009 will be the year that Middle-Eastern cybercartels expand into online fraud. According to the agency, a recent wave of fatwas issued by radical Islamic religious leaders in that region authorise these groups to use cyberattacks to defend Islam. This has opened the door for these groups to wage ‘open’ cyberattacks in the name of God and religion. “They will do it openly to fund the Islamic agenda,” avers Rick Howard, Intelligence Director, iDefense. iDefense also opines that US financial institutions would be the prime targets. The fact that Islamic extremists have already hacked into Israeli websites over the past few days with more than 300 sites defaced with anti-Israeli and anti-US messages might just be the start.

3. Attacks on online ad-revenues: Internet ads could be hit too, as enterprises and users increasingly begin to deploy technologies that block third-party content. ScanSafe says that the volume of Web-borne malware is growing at a considerable rate of 6% a month, and the rate that a user is exposed to this malware is increasing at a rate of 16% per month.There are many incidents where attackers target Google AdWords. We’ve seen them inject iFrames for SQL injection attacks or other things inside ads on websites also. Till date, users are mainly blocking pop-ups rather than legitimate ads, but now attackers could wreak havoc on online ads and their potential revenue by compromising the ad’s source. 2008 is over. But can you put your fears to rest? Not yet, dear netizens!

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Thursday, March 26, 2009

Business


1500-plus IIPM students placed across the country with 44 bagging international offers

The Sleepy Heads
Last Year ITC Bingo shook up the snack food industry with its peppy flavours and peppier advertising. But the newness has worn off and one can only just stifle a yawn at their ‘No Confusion-Great Combination’ lingo. Worse, competitor Frito Lay has caught up with their ‘Chala Change Ka Chakkar’ campaign. Time for another big idea?

And a Wake-Up Call...
Linking waking up with awakening one’s conscience was the big idea for Tata Tea. Their Jaago-Re slogan must have robbed many netas off their deep slumber. If not, blame it on their super thick hide ;-)

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Wednesday, March 18, 2009

RATAN TATA


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I don’t know if this humble missive will reach 10, Janpath or if Sonia Madam will even read it. But I hereby nominate you for the next Bharat Ratna for your pioneering efforts to save corporate India. Your efforts are so refreshingly different from the controversial actions of Vijay Mallya and Naresh Goyal, who have acquired a nasty habit of going hat in hand to the government. After announcing global conquests a la Vasco da Gama through Kingfisher and Jet, the duo have now hunkered down and want a series of bail outs from both the government and the consumer. (As a frequent flyer, you might have heard of how consumers are bailing out Mallya and Goyal by paying through their noses for air tickets). You are also so refreshingly different from the likes of Rahul Bajaj who claims to bat for India Inc. by allegedly asking for more protection from foreign competition.

Mighty sir, I also want to apologise for words written two years ago in the sister publication Business & Economy. At that time, I had the temerity to suggest that the Tata Steel takeover of Corus (hailed by many in the media as the reverse of East India Company) will saddle your company with unmanageable debt. The temerity transformed into untrammeled insolence when this humble hack suggested that the double whammy of a falling rupee and falling demand and profitability for steel could lead Tata Steel to an unprecedented crisis. When you took over Corus, the rupee was about 40 to a dollar. Now, it is about 50 to a dollar.

So the $6 billion odd loan that you took for the Corus takeover seems an even steeper mountain to climb now. Of course, your letter to the Prime Minister has nothing to do with this niggling doubt about the future of Tata Steel. It has also nothing to do with fears that foreign institutions might recall loans. The letter is purely selfless. And really, how does it matter that the debt-equity ratio of Tata Steel increased from 1:1 in 2006 to 2.74:1? Only the cynics will say that a mighty entrepreneur like you will worry about these trivial matters when you are on a noble mission to save India Inc. And I will be the last one to suggest that P. Chidambaram imposing a 5% duty on steel imports to protect domestic players from global dumping as steel prices crash has anything to do with the future of Tata Steel.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Thursday, March 12, 2009

Lentils@40% premium, anyone?


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The jury is out on the benefits of organic food. Will producers be able to lure the masses without compromising on their hefty price tags? By Savreen Gadhoke


“I was on a diet for the last two weeks, and all I’ve lost is 14 days,” read the slogan on the T-shirt of a 20-something over-weight girl, whom I saw rummaging through the organic foods shelves in a departmental store. Unable to control myself, I decided to eavesdrop on her conversation with her friend: “I’ve heard organic foods help lose weight. Which brand should I buy?” even as she compared rates of different packs. I went back and did my own little research on how far the craze had travelled in India. To my surprise, the segment had really found its ground amidst consumers with names like Fabindia and Khadi Gram, investing heavily in organic foods. But however fast-growing the demand in India may be, the real moolah for organic food is found in global markets, which according to a RNCOS report is pegged to touch $70 billion by 2010. B.L. Dalmiya, Director, Centre of Organic Farming reveals, “Internationally, the demand for organic foods is rapidly growing because of increased consumer awareness.” In response, India has increased its production of organic foods and exports to a whopping 45% of the estimated Rs.560 crore organic food market in the country.

According to National Centre for Organic Farming, the area under organic cultivation is likely to quadruple in the next couple of years and cover two million hectares of land by 2012, as compared to the present area of 5,28,000 hectares. In fact, various state governments have also announced incentives and tax benefits to farmers who opt for organic agriculture. But R&D is one area where organic foods manufacturers are facing problems. Grins Dalmiya, “To keep pace with the global demands, we have to regularly invest in R&D, which is a big problem for small farmers,” adding that it eventually adds to higher costs. Within the country, organic foods enjoy a relatively niche demand and so far mass appeal has evaded. The reason, according to a January 2008 Assocham survey, is largely to do with premium pricing. The price differential between organic and non-organic products ranges from 35-40%, which finds little takers among even the educated and health conscious urban lot. Over 1,000 lead retailers selling non-organic and organic products participated in the survey.

Despite that however, the fast-multiplying growth of the industry cannot be entirely attributed to the increase in global demand. The Indian consumer too is getting savvier, fed by Internet information overload and satellite connectivity. Like their NYC counterparts, uber crowds in Gurgaon and Bengaluru alike, are getting hooked to the supposedly healthier organic alternatives. When asked, a local organic foods retailer in south Delhi explained that while there weren’t too many regular buyers for this category because of its higher price tag; amidst the swish set (premium segment consumers), these products were really sought after. Organised retail has in fact spawned dozens of private labels in the category, led by retailer Kishore Biyani’s Food Bazaar. As for the 20-something girl I saw in the departmental store the other day, I hope she has found her choice of brand in organic food and is working toward losing more days... oops, kilos!

Savreen Gadhoke

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Monday, February 16, 2009

It’s the latest entertainment channel on the tube and it’s showing potential


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Colors is the youngest kid on the block, yet within just three months of its launch, it has made its presence felt very strongly in the General Entertainment Category (GEC) segment. The channel has received exceptional ratings over the past few weeks and has outsmarted Zee TV from its number two position. The channels’ rising TRPs are clearly a threat to Star Plus, which has been invincible for the last 7-8 years. But can this neonate from Viacom 18’s stable uphold audience interest and the ratings for long? And how are Star Plus and Zee rolling up their sleeves to face this challenge? What’s happening at Sony’s end and where do the recently launched NDTV Imagine & 9X stand? 4Ps B&M analyses to find out more…

Sample this: Colors has got 250 Gross Rating Points (GRPs) during the week, September 24-October 4, clearly outshining Zee (220 GRPs) and Sony (105 GRPs). Not only that, the difference between leader Star Plus and Colors during this week is of merely 28 points (TAM ratings). This clearly indicates the strong potential the new channel has. As Keertha Adhyanthaya, EVP and GM, Star Plus frankly acknowledges, “The GEC landscape has seen a lot of competition in the last year, with deep pocketed players entering the fray. However, only Colors has come up with engaging content & has made significant headway.” So what is it that has clicked for Colors? We would say it’s the right combination of strong marketing at the time of launch and refreshing content to meet the expectations created by that initial hype.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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