IIPM Ranked No. 1 B-School In Global Exposre - Zee...
Debashis Paul, Senior Vice President and General Manager, McCann Erickson: Anand has an extraordinary sense of art direction, which is very contemporary, most relevant and striking. That’s why he is quite different from others. He has powerful visualisation and that’s why he can easily work on any theme, which is quite tough. He has mastered the skill of art direction and can easily understand the connotation of the theme and work on it very fast. Vaybhav, on the other hand, is a good creative thinker. He brings a lot of fresh ideas to the table. He is a radical thinker. As a person, he is reliable, professional and approachable to work with. Both of them have recently brought out a wonderful ad campaign on Reebok (I am my biggest challenge) with Bipasha Basu.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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