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Those who feel that the relatively lesser known agency that has Kumar Subramaniam as its President and Rensil D’Silva as its Executive Creative Director, might have a clientele that would be easily flip-able, are in a for a shock. The clients that this agency has mustered in its little existence are Arvind Mills, Dockers, Radio City, Himalaya Drug Company, INX Media, with many more in the pipeline. When asked about what sets the agency apart, Rensil is straight-forward, “I don’t believe in philosophy of differentiation at all. Everyone is doing their own sweet job. We are here to provide strategic insight to our clients and that has been the rationale behind us bagging clients such as Arvind Mills, Radio City et al. Our work should stand out and nothing else.”
Meridian might be coming from the O&M family but the hard reality is that on several accounts it will be pitched against its parent – O&M and comparisons between the two are inevitable. Kumar agrees and puts forth his point of view, “We are not even looking as us against them (the O&Ms and McCanns of the world!). All I know is that clients would obviously be valuing high quality work. And at this point of time, we are focusing more on procuring high quality talent and deliverables that would give us a strong standing in the market.”
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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