The following points are the governing criteria for selecting and short-listing the winning TVC ads: clarity in positioning products; clinching benefi t to the brand; presence of a power idea; visibility of brand personality; expectancy of communication; single-minded focus of a message; reward to the prospect; visually arresting and painstaking craftsmanship. Here’s a peek into our TVC verdict for the fortnight ended July 16, 2007. Ready to groove?
BRAND : Vote for the Taj
AGENCY : Capital Advertising Pvt. Ltd.
BASELINE : NA
AGENCY : Capital Advertising Pvt. Ltd.
BASELINE : NA
DESCRIPTION: A blind 
kid is distributing pamphlets on a busy pavement saying ‘Taj ko vote deejiye’, but the pedestrians are not bothered: they throw away the pamphlets, some without even looking at it. Suddenly one of the fallen pamphlets catches the eye of a young man who is on his way to office and the blind boy tells him that he has heard that the Taj is very beautiful and innocently requests him to vote for the Taj. The patriotic tune of “Saare jahan se achcha,” plays in the backdrop as the caption reads, ‘The beauty of the Taj inspires us all. Vote it one of the world’s new seven wonders.’
4Ps TAKE: Touching storyboard and one that’s working effectively on reverse psychology: people don’t have time to vote for the monument that does them proud across the globe, but a little blind boy, who can’t even see the Taj is egging people on to vote for the monument of love. Pulls at the heartstrings – and how! Sponsored by Airtel, this global campaign eggs on Indians (obviously Airtel users) to get into the messaging mode and vote for the mighty Taj. The power idea is to encourage proud Indians to vote for this most beautiful monument in India, and give it pride of place in the Seven Wonders list. The agency took the emotional route to reach out to the target audience. And though predictable, the ad managed to strike a chord. We hear now that Taj has made it to the list; so maybe Airtel had a small part to play in that! Just goes to show what effective communication can do: in this case it worked ‘wonders’, literally!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
These are some more IIPM sites :-
http://iipm-management-courses.blogspot.com/
http://iipm-mba-bba-institute.blogspot.com/
http://iipm-mba-institute.blogspot.com/
http://iipm-top-institute.blogspot.com/
http://unparalleled-iipm-course-contents.blogspot.com/
http://indian-magazine.blogspot.com/
http://iipm-leadership-skills.blogspot.com/
http://dare-to-think-beyond.blogspot.com/
kid is distributing pamphlets on a busy pavement saying ‘Taj ko vote deejiye’, but the pedestrians are not bothered: they throw away the pamphlets, some without even looking at it. Suddenly one of the fallen pamphlets catches the eye of a young man who is on his way to office and the blind boy tells him that he has heard that the Taj is very beautiful and innocently requests him to vote for the Taj. The patriotic tune of “Saare jahan se achcha,” plays in the backdrop as the caption reads, ‘The beauty of the Taj inspires us all. Vote it one of the world’s new seven wonders.’4Ps TAKE: Touching storyboard and one that’s working effectively on reverse psychology: people don’t have time to vote for the monument that does them proud across the globe, but a little blind boy, who can’t even see the Taj is egging people on to vote for the monument of love. Pulls at the heartstrings – and how! Sponsored by Airtel, this global campaign eggs on Indians (obviously Airtel users) to get into the messaging mode and vote for the mighty Taj. The power idea is to encourage proud Indians to vote for this most beautiful monument in India, and give it pride of place in the Seven Wonders list. The agency took the emotional route to reach out to the target audience. And though predictable, the ad managed to strike a chord. We hear now that Taj has made it to the list; so maybe Airtel had a small part to play in that! Just goes to show what effective communication can do: in this case it worked ‘wonders’, literally!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
These are some more IIPM sites :-
http://iipm-management-courses.blogspot.com/
http://iipm-mba-bba-institute.blogspot.com/
http://iipm-mba-institute.blogspot.com/
http://iipm-top-institute.blogspot.com/
http://unparalleled-iipm-course-contents.blogspot.com/
http://indian-magazine.blogspot.com/
http://iipm-leadership-skills.blogspot.com/
http://dare-to-think-beyond.blogspot.com/
